TrueMed was founded as a dedicated, focused local organization designed to provide a tailored port-to-patient solution to a select group of small to mid-sized global innovators.
The company’s founders, Shmulik Berkovich & Arie Koren, have been leaders in the Israeli healthcare industry for many years, and are well known globally for their achievements. They identified an unmet need in the local market – among the many distribution partners with highly diverse portfolios, there was lack of focus and specialization - And so, TrueMed was established to do just that. With a highly skilled and dedicated team of professionals, specialized infrastructure, and an operational approach designed for the Rare Disease and Specialty Care space, our track record of success clearly shows that TrueMed is the partner that can provide innovators the right attention, investment, and dedication to make sure their therapies are a success.
In a highly competitive market with many giant distribution companies, TrueMed prides itself on delivering a different kind of partnership, driven by highly experienced and passionate people, deep understanding of the space, strong stakeholder relationships, and a hassle-free process.
Ask us how we bring this approach to life in our values, behaviors, and our outcomes for our patients and our partners.
We care about our patients and their care partners. We are dedicated to delivering innovative, meaningful therapies and services that can transform their lives.
We respect all our partners. We believe in the value of long-term partnerships and we are honest and transparent so we can build and maintain trust and effective collaboration.
We will not compromise our integrity. Our reputation is critical to our ability to deliver on our promise to our patients and our partners. We will never compromise patient safety.
We take pride in what we do and what we stand for. We always plan to do it right the first time, and we quickly learn and adapt when we fail.
Founder & CEO
Founder & CEO
VP Business Development
Michal Nir Adv
Head of Legal & Compliance
Head of Market Access
Head of Marketing
Head of Medical Affairs
Head of Business Operations
Head of Quality Assurance
Ethics & Compliance
TrueMed operates according to the strictest standards for ethical behavior.
Our Corporate Ethics and Compliance Program was developed based on local regulations, international standards, and internal policies which translate our values into appropriate actions and create an environment conducive for real patient success.
We have a robust compliance toolbox which enables our team to achieve results and ensure patient safety, with no compromise whatsoever, all while guaranteeing a safe, positive, and welcoming environment for our employees.