Vision
TrueMed is becoming the first-choice distribution partner for global innovators seeking to enter the local market with a view of long-term success, and transformative patient care.
About TrueMed
Overview
TrueMed was founded as a dedicated, focused local organization designed to provide a tailored port-to-patient solution to a select group of small to mid-sized global innovators.
The company’s founders, Shmulik Berkovich & Arie Koren, have been leaders in the Israeli healthcare industry for many years, and are well known globally for their achievements. They identified an unmet need in the local market – among the many distribution partners with highly diverse portfolios, there was lack of focus and specialization - And so, TrueMed was established to do just that. With a highly skilled and dedicated team of professionals, specialized infrastructure, and an operational approach designed for the Rare Disease and Specialty Care space, our track record of success clearly shows that TrueMed is the partner that can provide innovators the right attention, investment, and dedication to make sure their therapies are a success.
In a highly competitive market with many giant distribution companies, TrueMed prides itself on delivering a different kind of partnership, driven by highly experienced and passionate people, deep understanding of the space, strong stakeholder relationships, and a hassle-free process.
Ask us how we bring this approach to life in our values, behaviors, and our outcomes for our patients and our partners.
Call to Action
Do the right thing for our patients and partners, with passion and desire for excellence.
Mission
TrueMed will optimize the local opportunity for our partners by providing a best-in-class customer experience to patients, healthcare professionals, and payers, with therapies that address unmet medical needs or improve on current standard of care, and the tailored support to go along with it.
Values
Care
We care about our patients and their care partners. We are dedicated to delivering innovative, meaningful therapies and services that can transform their lives.
Respect
We respect all our partners. We believe in the value of long-term partnerships and we are honest and transparent so we can build and maintain trust and effective collaboration.
Integrity
We will not compromise our integrity. Our reputation is critical to our ability to deliver on our promise to our patients and our partners. We will never compromise patient safety.
Excellence
We take pride in what we do and what we stand for. We always plan to do it right the first time, and we quickly learn and adapt when we fail.
Leadership
Shmulik Berkovich
Founder & CEO
Arie Koren
Founder & CEO
Rachel Kipnis
Deputy CEO
Idan Berkovich
VP Business Development
Michal Nir Adv
Head of Legal & Compliance
Shlomit Zur
Appointed Pharmacist
Eyal Marton-Zeevi
Head of Market Access
Adi Lindenbaum
Head of Marketing
Hemda Chen
Head of Medical Affairs
Raya Schwartz
Head of Quality Assurance
Avi Shaulov
Head of Business Operation
Ethics & Compliance
TrueMed operates according to the strictest standards for ethical behavior.
Our Corporate Ethics and Compliance Program was developed based on local regulations, international standards, and internal policies which translate our values into appropriate actions and create an environment conducive for real patient success.
We have a robust compliance toolbox which enables our team to achieve results and ensure patient safety, with no compromise whatsoever, all while guaranteeing a safe, positive, and welcoming environment for our employees.